Charles Luong, ChFEBC℠, EA

Charles Luong, ChFEBC℠, EA

President

President

If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster. — Stephen Covey

My passion for financial planning was born out of one of the most defining moments of my life. In 2008, I watched my parents and countless others endure the devastating weight of the Great Recession. As the son of a refugee immigrant family, I was raised with a deep respect for hard work and saving. But witnessing that crisis firsthand taught me a hard truth: working harder and saving more alone isn't enough to protect the people you love. That realization sparked a question that has driven everything I've done since: How can I help families build financial security that actually holds? I began my career at a large insurance planning firm in Brea, California, where I quickly found my footing but also my limits. I knew I was moving in the right direction, but I wanted to do more than sell products. I wanted to make recommendations that were truly in my clients' best interests. So I made the leap, gained experience across several financial planning practices, and ultimately founded Endeavor Advisors, a firm built on the values I've carried since childhood. Today, I have the privilege of working with individuals, couples, and families from all walks of life, helping them navigate everything from everyday financial decisions to major life milestones. With a team that shares the same commitment to integrity and client-first service, I'm proud of the real difference we're making in our communities every day. Outside of work, I feel truly blessed. The greatest gift my career has ever given me has nothing to do with finance at all. It's my wife, Brittany, whom I met while working at a previous firm. We married in 2020, and she has been my greatest source of support and joy ever since. If you ever meet me in person, ask me how Pokémon Go led me to both marrying Brittany and founding Endeavor Advisors. I know that sounds insane. I promise it makes sense. Sometimes the most unlikely events lead to the most life-changing moments. Together, we share our home with four cats who are convinced they run the household and, honestly, they're not wrong. We also have a running joke that we'll add a dog to the family just as soon as my travel schedule allows me to be the responsible pet owner he or she would deserve. The dog has been "coming soon" for a while now. He or she doesn't know it yet, but they're worth the wait. When I'm not being outvoted by cats, I stay active at the gym, prioritize my mental health through therapy, and love exploring new foods and cultures wherever life takes me. I also cherish every moment spent with my family, especially my two younger brothers, aged 3 and 13, who are essentially a live masterclass in patience, chaos, and unconditional love. Spending time with them has been the best preparation I could ask for if Brittany and I have children of our own one day, though the cats have made it very clear they will not be accepting applications for siblings anytime soon. I don't take any of it for granted. That sense of gratitude is something I carry into my work every single day, and it's what drives me to show up fully for every client who trusts us with something as important as their financial future.

Charles Luong, ChFEBC℠ received the 2025 Wealthtender Voice of the Client Highly Rated Advisor award.

Charles Luong, ChFEBC℠ received the 2025 Wealthtender Voice of the Client Highly Rated Advisor award.

Award Disclosures

Wealthtender awarded Charles Luong, ChFEBC℠ with its 2025 Voice of the Client Highly Rated Advisor Award on 11/06/25. Rating criteria based on eligible client reviews published on Wealthtender between 1/1/24 and 11/06/25. Although Endeavor Advisors compensates Wealthtender for marketing services (including eligibility to be considered for this award), Wealthtender’s award criteria is objective and not influenced by compensation. This award is not a guarantee of future performance or success and client reviews may not be representative of the experience of all past or future clients. View additional award details and FAQs (wt.reviews/awards)

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2801 E Camelback Rd,
Suite 202
Phoenix, AZ 85016

25 S Arizona Pl

5th Floor,
Chandler, AZ 85225

3655 Torrance Blvd

3rd floor,

Torrance, CA 90503

Let's Talk

See how we can help you live your best life in retirement

2801 E Camelback Rd,
Suite 202
Phoenix, AZ 85016

25 S Arizona Pl
5th Floor,
Chandler, AZ 85225

3655 Torrance Blvd
3rd floor,
Torrance, CA 90503

Our team of experts is ready to discuss your needs and tailor a solution that works for you.

Award Disclosures

Wealthtender awarded Endeavor Advisors with its 2025 Voice of the Client Highly Rated Firm Award on 11/05/25. Rating criteria based on eligible client reviews published on Wealthtender between 1/1/24 and 11/05/25. Although Endeavor Advisors compensates Wealthtender for marketing services (including eligibility to be considered for this award, plus a fee if it chooses to license the award logo for promotional use), Wealthtender’s award criteria is objective and not influenced by compensation. This award is not a guarantee of future performance or success and client reviews may not be representative of the experience of all past or future clients. View additional award details and FAQs (wt.reviews/awards)"

Testimonials were provided by current clients of Endeavor Advisors. The clients were not compensated, and no material conflicts of interest exist that would impact any of these testimonials, client testimonials are not representative of the experiences of all Endeavor Advisors clients and do not provide guarantee of future performance or similar services.​Check the background of your financial professional on FINRA's BrokerCheck.​There are no warranties implied.


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