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MEET THE TEAM

Cristina Perez

Cristina Perez

CFP®

Financial Advisor

Financial Advisor

“Success is not final, and failure is not fatal. It is the courage to continue that counts.”

Winston Churchill

Professional headshot of Cristina Perez, CFP®, smiling at the camera, with long, highlighted brown hair, wearing a navy blue blazer and layered gold necklaces, with green plants and a softly blurred office background.

Making finance feel understandable.

Cristina’s path into financial planning started with something simple: realizing how much she enjoyed helping other people understand money.

“In college, tutoring accounting is when I discovered I loved helping people understand personal and business finance.”

That spark eventually turned into a full career in financial planning, first at start-ups and later at well-known firms including Vanguard and Fidelity, where I worked with high-net-worth clients and earned my CFP® designation.

Along the way, I realized that many people didn’t need complicated financial strategies. They needed clarity, confidence, and someone to help them build a healthier relationship with money.

That inspired me to focus on practical guidance, financial education, and helping people align their finances with the life they want to live.

As a first-generation Mexican American, born and raised in Southern California and now based in Phoenix, I believe financial planning should be personal, approachable, and rooted in each person’s values and goals.

My mission is to empower individuals and families with the knowledge and confidence to make informed financial decisions.

That inspired me to focus on practical guidance, financial education, and helping people align their finances with the life they want to live.

As a first-generation Mexican American, born and raised in Southern California and now based in Phoenix, I believe financial planning should be personal, approachable, and rooted in each person’s values and goals.

My mission is to empower individuals and families with the knowledge and confidence to make informed financial decisions.

description for it. Cristina Perez smiling alongside a man as they pose together at a baseball stadium, with Cristina wearing a white button-down shirt and black baseball cap and the man wearing a white T-shirt and blue shorts, overlooking the baseball field and stadium seating on a partly cloudy day.
Cristina Perez smiling alongside another woman as they pose together at a historic stone castle, with Cristina wearing a purple patterned dress and black boots and the other woman wearing a pink floral dress and white sneakers, surrounded by stone walls and scenic mountain views.

“Financial planning should be personal, approachable, and rooted in each person’s values and goals.”

Beyond Endeavor

Outside of work, Cristina’s interests are a mix of movement, community, creativity, and finding a good local spot to spend some time.

Cristina Perez smiling for an outdoor selfie beneath tall palm trees and a clear blue sky, wearing a black beanie with a red heart design, a burgundy sweatshirt, and a plaid scarf.

“Outside of work, you’ll usually find me at the gym, exploring local coffee shops, enjoying sporting events, live music and art, or volunteering in the community.”

When she’s home, Cristina also shares her space with two tabby cats.

Out & About

Local coffee shops, sporting events, live music, and art.

Community

Volunteering and staying connected to the community around her.

At Home

Two tabby cats keep her company.

Out & About

Local coffee shops, sporting events, live music, and art.

Community

Volunteering and staying connected to the community around her.

At Home

Two tabby cats keep her company.

Endeavor Advisors logo

Clear financial guidance for people who want to make thoughtful decisions about retirement, investing, taxes, and the life they’re building.

OUR LOCATIONS

Phoenix

2801 E Camelback Rd, Suite 202, Phoenix, AZ 85016

Chandler

25 S Arizona Pl, 5th Floor, Chandler, AZ 85225

Torrance

3655 Torrance Blvd, 3rd Floor, Torrance, CA 90503

AWARD DISCLOSURES

2025 Voice of the Client Highly Rated Firm award

Wealthtender awarded Endeavor Advisors with its 2025 Voice of the Client Highly Rated Firm Award on 11/05/25. Rating criteria based on eligible client reviews published on Wealthtender between 1/1/24 and 11/05/25. Although Endeavor Advisors compensates Wealthtender for marketing services (including eligibility to be considered for this award, plus a fee if it chooses to license the award logo for promotional use), Wealthtender’s award criteria is objective and not influenced by compensation. This award is not a guarantee of future performance or success and client reviews may not be representative of the experience of all past or future clients.

Endeavor Advisors LLC is affiliated with Endeavor Tax Partners, Endeavor Estate Partners, and Endeavor Planning Group, which provide tax, estate planning, and insurance services, respectively. These services are separate from Endeavor Advisors' investment advisory services and are subject to separate fees and agreements.


Endeavor Advisors may recommend services offered by these affiliated companies when appropriate for a client's needs. These relationships create potential conflicts of interest due to shared business interests. Clients are not required to use affiliated companies and may choose independent providers.


Additional information about our services, fees, and conflicts of interest is available in our Form ADV Part 2A.

Testimonials were provided by current clients of Endeavor Advisors. The clients were not compensated, and no material conflicts of interest exist that would impact any of these testimonials. Client testimonials are not representative of the experiences of all Endeavor Advisors clients and do not provide guarantee of future performance or similar services. Check the background of your financial professional on FINRA’s BrokerCheck. There are no warranties implied.

Endeavor Advisors LLC is affiliated with Endeavor Tax Partners, Endeavor Estate Partners, and Endeavor Planning Group, which provide tax, estate planning, and insurance services, respectively. These services are separate from Endeavor Advisors' investment advisory services and are subject to separate fees and agreements.


Endeavor Advisors may recommend services offered by these affiliated companies when appropriate for a client's needs. These relationships create potential conflicts of interest due to shared business interests. Clients are not required to use affiliated companies and may choose independent providers.


Additional information about our services, fees, and conflicts of interest is available in our Form ADV Part 2A.

Testimonials were provided by current clients of Endeavor Advisors. The clients were not compensated, and no material conflicts of interest exist that would impact any of these testimonials. Client testimonials are not representative of the experiences of all Endeavor Advisors clients and do not provide guarantee of future performance or similar services. Check the background of your financial professional on FINRA’s BrokerCheck. There are no warranties implied.

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. Please consult legal or tax professionals for specific information regarding your individual situation. Some of this material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG Suite is not affiliated with the named representative, broker-dealer, state- or SEC-registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security.

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